SaaS subscription lifecycle workflow with trial signup, conversion nurturing, payment processing, renewal management, and churn prevention campaigns.

Full FlowZap Code

Stripe { # Stripe Webhooks
n1: circle label:"Start"
n2: rectangle label:"Receive webhook event"
n3: diamond label:"Event type?"
n4: rectangle label:"Handle subscription.created"
n5: rectangle label:"Handle invoice.paid"
n6: rectangle label:"Handle subscription.canceled"
n7: rectangle label:"Handle invoice.payment_failed"
n1.handle(right) -> n2.handle(left)
n2.handle(right) -> n3.handle(left)
n3.handle(right) -> n4.handle(left) [label="created"]
n3.handle(bottom) -> n5.handle(top) [label="paid"]
n3.handle(left) -> n6.handle(top) [label="canceled"]
n3.handle(top) -> n7.handle(top) [label="failed"]
n4.handle(bottom) -> Provisioning.n8.handle(top) [label="Provision"]
n5.handle(bottom) -> Provisioning.n12.handle(top) [label="Extend"]
n6.handle(bottom) -> Provisioning.n14.handle(top) [label="Revoke"]
n7.handle(bottom) -> Dunning.n17.handle(top) [label="Retry"]
}
Provisioning { # Account Provisioning
n8: rectangle label:"Create user account"
n9: rectangle label:"Assign plan features"
n10: rectangle label:"Send welcome email"
n11: circle label:"End"
n12: rectangle label:"Update billing period"
n13: rectangle label:"Send receipt email"
n14: rectangle label:"Disable premium features"
n15: rectangle label:"Archive user data"
n16: rectangle label:"Send cancellation email"
n8.handle(right) -> n9.handle(left)
n9.handle(right) -> n10.handle(left)
n10.handle(right) -> n11.handle(left)
n12.handle(right) -> n13.handle(left)
n13.handle(right) -> n11.handle(top)
n14.handle(right) -> n15.handle(left)
n15.handle(right) -> n16.handle(left)
n16.handle(right) -> n11.handle(top)
}
Dunning { # Dunning Management
n17: rectangle label:"Log payment failure"
n18: diamond label:"Retry count?"
n19: rectangle label:"Schedule retry charge"
n20: rectangle label:"Send payment reminder"
n21: rectangle label:"Suspend account"
n22: rectangle label:"Send final notice"
n17.handle(right) -> n18.handle(left)
n18.handle(right) -> n19.handle(left) [label="< 3"]
n18.handle(bottom) -> n21.handle(top) [label=">= 3"]
n19.handle(right) -> n20.handle(left)
n20.handle(top) -> Provisioning.n11.handle(bottom) [label="Wait"]
n21.handle(right) -> n22.handle(left)
n22.handle(top) -> Provisioning.n11.handle(bottom) [label="Suspended"]
}

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