Make.com automation scenario for real-time personalization using Segment events, ML recommendation API, and Braze campaign delivery across email and push channels.

Full FlowZap Code

MakeScenario { # Make.com Scenario
n1: circle label:"Start"
n2: rectangle label:"Watch Segment user events"
n3: rectangle label:"Parse user properties"
n4: diamond label:"Event type?"
n5: rectangle label:"Handle page view"
n6: rectangle label:"Handle purchase"
n7: rectangle label:"Handle signup"
n1.handle(right) -> n2.handle(left)
n2.handle(right) -> n3.handle(left)
n3.handle(right) -> n4.handle(left)
n4.handle(right) -> n5.handle(left) [label="page"]
n4.handle(bottom) -> n6.handle(top) [label="purchase"]
n4.handle(left) -> n7.handle(top) [label="signup"]
n5.handle(bottom) -> MLModel.n8.handle(top) [label="Predict"]
n6.handle(bottom) -> MLModel.n8.handle(top) [label="Predict"]
n7.handle(bottom) -> MLModel.n8.handle(top) [label="Predict"]
}
MLModel { # Make.com HTTP Module
n8: rectangle label:"POST to recommendation API"
n9: rectangle label:"Parse ML predictions"
n10: diamond label:"Confidence score?"
n11: rectangle label:"Use personalized content"
n12: rectangle label:"Use default content"
n8.handle(right) -> n9.handle(left)
n9.handle(right) -> n10.handle(left)
n10.handle(right) -> n11.handle(left) [label="> 0.7"]
n10.handle(bottom) -> n12.handle(top) [label="<= 0.7"]
n11.handle(bottom) -> ContentDelivery.n13.handle(top) [label="Personalized"]
n12.handle(bottom) -> ContentDelivery.n13.handle(top) [label="Default"]
}
ContentDelivery { # Make.com Iterator
n13: rectangle label:"Fetch content variants"
n14: rectangle label:"Select best variant"
n15: rectangle label:"Update Braze user profile"
n16: rectangle label:"Trigger Braze campaign"
n17: diamond label:"Channel preference?"
n18: rectangle label:"Send via email"
n19: rectangle label:"Send via push"
n20: circle label:"End"
n13.handle(right) -> n14.handle(left)
n14.handle(right) -> n15.handle(left)
n15.handle(right) -> n16.handle(left)
n16.handle(right) -> n17.handle(left)
n17.handle(right) -> n18.handle(left) [label="email"]
n17.handle(bottom) -> n19.handle(top) [label="push"]
n18.handle(right) -> n20.handle(left)
n19.handle(right) -> n20.handle(top)
}

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