Personalization Engine Workflow
business-operations
Make.com automation scenario for real-time personalization using Segment events, ML recommendation API, and Braze campaign delivery across email and push channels.
business-operations
Email marketing campaign workflow with audience segmentation, A/B testing, send scheduling, deliverability monitoring, and engagement analytics.
Marketer { # Marketer
n1: circle label:"Start"
n2: rectangle label:"Define campaign objectives"
n3: rectangle label:"Select target audience"
n4: rectangle label:"Create email content"
n5: rectangle label:"Review campaign analytics"
n6: circle label:"End"
n1.handle(right) -> n2.handle(left)
n2.handle(right) -> n3.handle(left)
n3.handle(bottom) -> CRM.n7.handle(top) [label="Query segments"]
n4.handle(bottom) -> EmailPlatform.n11.handle(top) [label="Upload content"]
n5.handle(right) -> n6.handle(left)
}
CRM { # CRM System
n7: rectangle label:"Filter subscribers by criteria"
n8: diamond label:"List size sufficient?"
n9: rectangle label:"Export recipient list"
n10: rectangle label:"Expand criteria"
n7.handle(right) -> n8.handle(left)
n8.handle(right) -> n9.handle(left) [label="Yes"]
n8.handle(bottom) -> n10.handle(top) [label="No"]
n10.handle(left) -> n7.handle(bottom) [label="Retry"]
n9.handle(top) -> Marketer.n4.handle(bottom) [label="List ready"]
}
EmailPlatform { # Email Platform
n11: rectangle label:"Validate email template"
n12: rectangle label:"Schedule send time"
n13: diamond label:"A/B test enabled?"
n14: rectangle label:"Split audience randomly"
n15: rectangle label:"Send to full list"
n16: rectangle label:"Queue emails for delivery"
n11.handle(right) -> n12.handle(left)
n12.handle(right) -> n13.handle(left)
n13.handle(right) -> n14.handle(left) [label="Yes"]
n13.handle(bottom) -> n15.handle(top) [label="No"]
n14.handle(right) -> n16.handle(left)
n15.handle(right) -> n16.handle(top)
n16.handle(bottom) -> Analytics.n17.handle(top) [label="Sending"]
}
Analytics { # Analytics
n17: rectangle label:"Track delivery rates"
n18: rectangle label:"Monitor open rates"
n19: rectangle label:"Record click-through rates"
n20: rectangle label:"Calculate conversion metrics"
n17.handle(right) -> n18.handle(left)
n18.handle(right) -> n19.handle(left)
n19.handle(right) -> n20.handle(left)
n20.handle(top) -> Marketer.n5.handle(bottom) [label="Report ready"]
}business-operations
Make.com automation scenario for real-time personalization using Segment events, ML recommendation API, and Braze campaign delivery across email and push channels.
business-operations
Mobile push notification workflow with audience targeting, platform routing (iOS/Android), delivery tracking, and engagement analytics.
business-operations
User segmentation workflow with attribute collection, behavioral event tracking, segment rule definition, dynamic membership, and downstream sync.
business-operations
A/B test setup workflow with hypothesis definition, variant creation, traffic allocation, statistical analysis, and winner deployment.
business-operations
Account deletion workflow with cancellation reason capture, retention offer, subscription termination, data cleanup, and confirmation email.
business-operations
API key rotation workflow with new key generation, dual-key transition period, client notification, old key deprecation, and audit logging.