Personalization Engine Workflow
Make.com automation scenario for real-time personalization using Segment events, ML recommendation API, and Braze campaign delivery across email and push channels.
Email marketing campaign workflow with audience segmentation, A/B testing, send scheduling, deliverability monitoring, and engagement analytics.
Marketer { # Marketer
n1: circle label:"Start"
n2: rectangle label:"Define campaign objectives"
n3: rectangle label:"Select target audience"
n4: rectangle label:"Create email content"
n5: rectangle label:"Review campaign analytics"
n6: circle label:"End"
n1.handle(right) -> n2.handle(left)
n2.handle(right) -> n3.handle(left)
n3.handle(bottom) -> CRM.n7.handle(top) [label="Query segments"]
n4.handle(bottom) -> EmailPlatform.n11.handle(top) [label="Upload content"]
n5.handle(right) -> n6.handle(left)
}
CRM { # CRM System
n7: rectangle label:"Filter subscribers by criteria"
n8: diamond label:"List size sufficient?"
n9: rectangle label:"Export recipient list"
n10: rectangle label:"Expand criteria"
n7.handle(right) -> n8.handle(left)
n8.handle(right) -> n9.handle(left) [label="Yes"]
n8.handle(bottom) -> n10.handle(top) [label="No"]
n10.handle(left) -> n7.handle(bottom) [label="Retry"]
n9.handle(top) -> Marketer.n4.handle(bottom) [label="List ready"]
}
EmailPlatform { # Email Platform
n11: rectangle label:"Validate email template"
n12: rectangle label:"Schedule send time"
n13: diamond label:"A/B test enabled?"
n14: rectangle label:"Split audience randomly"
n15: rectangle label:"Send to full list"
n16: rectangle label:"Queue emails for delivery"
n11.handle(right) -> n12.handle(left)
n12.handle(right) -> n13.handle(left)
n13.handle(right) -> n14.handle(left) [label="Yes"]
n13.handle(bottom) -> n15.handle(top) [label="No"]
n14.handle(right) -> n16.handle(left)
n15.handle(right) -> n16.handle(top)
n16.handle(bottom) -> Analytics.n17.handle(top) [label="Sending"]
}
Analytics { # Analytics
n17: rectangle label:"Track delivery rates"
n18: rectangle label:"Monitor open rates"
n19: rectangle label:"Record click-through rates"
n20: rectangle label:"Calculate conversion metrics"
n17.handle(right) -> n18.handle(left)
n18.handle(right) -> n19.handle(left)
n19.handle(right) -> n20.handle(left)
n20.handle(top) -> Marketer.n5.handle(bottom) [label="Report ready"]
}Make.com automation scenario for real-time personalization using Segment events, ML recommendation API, and Braze campaign delivery across email and push channels.
Mobile push notification workflow with audience targeting, platform routing (iOS/Android), delivery tracking, and engagement analytics.
User segmentation workflow with attribute collection, behavioral event tracking, segment rule definition, dynamic membership, and downstream sync.
A/B test setup workflow with hypothesis definition, variant creation, traffic allocation, statistical analysis, and winner deployment.
Account deletion workflow with cancellation reason capture, retention offer, subscription termination, data cleanup, and confirmation email.
API key rotation workflow with new key generation, dual-key transition period, client notification, old key deprecation, and audit logging.